How to Build Your First Web3 Lead List
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Hey folks, let's dive into a topic that's crucial for anyone in sales and marketing: Building Your Ideal Lead List. Ever wondered why, despite having a slick pitch and a cool product, you're still not getting results? It's probably because your message isn't reaching the right audience. Let’s explore how to craft a lead list that’s not just a bunch of names but a curated collection of potential success stories waiting to unfold.

In the grand chess game of web3 sales, your lead list is your opening move. Get it wrong, and you’re playing catch-up; get it right, and the board is yours to command. It’s not about blasting your message to anyone with a Telegram handle; it’s about finding the folks who wake up at night worrying about the problem your product solves.

Before we roll up our sleeves, let's decode some jargon. ICP (Ideal Customer Profile) and Persona are your guides through the foggy seas of prospecting.

• ICP is your dream customer. This isn’t about who you can sell to; it’s about who needs to buy from you. Think of it as matchmaking at a cosmic level. Your product solves specific problems for specific customers. Your job is to find them.
• Persona gets personal. It zooms in from the company to the individual. Who in that organization loses sleep over the problem you solve? Is it the CTO, the Marketing Lead, or the Product Manager? That’s who you’re after.

Building a lead list is like brewing your perfect cup of coffee. It's an art and a science, requiring a balance of intuition and data. Here’s how you start:

1. The Right Targets: Use platforms like nReach to segment your first list of projects that could benefit from your offering. Begin with a broad sweep to identify your ICPs - those companies that are just right for what you're offering.
2. Get Personal: Then, zoom in on the personas within those companies. Precision targeting is key.
3. Regular Updates: Your lead list is a living, breathing entity. Nurture it with regular updates, adding fresh prospects and refining old ones. It's your garden of opportunity - tend to it.
4. Quarterly Focus: Go hard on prospecting at the quarter’s start, then gradually shift gears towards closing. Build momentum early and ride the wave to success.

Timing is Everything: Set account triggers to monitor signals that a company is ready for your offering. Did they just secure funding? Are they deploying smart contracts on testnets? Did their number of active users surge? These are your cues to make a move.

Start with understanding your ICPs and Personas. Analyze who you’ve successfully sold to in the past and spot the patterns. Using this insight, begin crafting your list based on factors like niche, ecosystem, on-chain metrics (e.g., TVL, volume, active wallets), and funding.

Reflect on your unique strengths and connections. Which ecosystems are you already a part of? Use this as your launching pad for building that killer lead list.

And remember, building your ideal lead list isn’t just a step in the process; it’s the foundation upon which all your sales efforts stand. Get it right, and the sky's the limit. Stay tuned for our next dive, where we’ll get hands-on with list-building strategies you can apply right away. Let's make those connections that count. Ciao!


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