Web3 Sales Gym
Building Your Web3 Outreach Strategy from Zero
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Venturing into a Web3 outreach strategy? You’ve come to the right place. This guide boils down the essentials of an effective outreach strategy, cutting through the noise to deliver straightforward, insightful advice.
3️⃣ The Three Pillars of Outreachr
Effective outreach isn't just about sending messages; it's about creating genuine connections. Your strategy should be built on three essential pillars:
- Short: Keep it brief. No one wants to read a long-winded message.
- Multichannel: Use multiple platforms where your prospects are active. Don’t rely on a single channel; diversify across email, LinkedIn, Telegram, etc.
- Consistent: Be persistent. It often takes more than ten touches to get someone's attention.
The CRM Backbone
A Customer Relationship Management (CRM) system is crucial. It helps organize contacts, track progress, and spot patterns in your outreach. nReach, HubSpot, Salesforce, and Pipedrive are popular options. For Web3-specific needs, niche CRMs like nReach, designed for Telegram, can be particularly useful.
Crafting Your Multichannel Sequence
Using a mix of channels like email, Telegram, and LinkedIn boosts your reach. Twitter can be a powerful tool if you have a strong presence but can also be hit or miss. Discord provides direct community engagement but might not be frequented by decision-makers. Telegram often yields 2–3x higher response rates compared to email.
Suggested Sequence for Multichannel Web3 Outreach:
- Day 1: Send a Telegram DM and a LinkedIn connection request.
- Day 2: Follow up with a LinkedIn comment/DM and another Telegram DM.
- Day 3: Introduce Twitter as a touchpoint.
- Day 5-7: Rotate between Telegram DMs, LinkedIn interactions, Twitter, and email follow-ups, mixing professional and personal touches.
- Day 10: End with a personalized video or a meme on Telegram to break the ice and encourage a response.
Quality vs. Quantity
It's tempting to go for volume, but Web3 thrives on quality. A personalized, relevant approach might take more effort initially but results in higher engagement. Shift from merely sending messages to making genuine connections by focusing on relevance and personalization. A 10% response rate indicates you’re on the right path.
Homework: Laying the Groundwork
Begin by choosing three outreach channels that your target clients frequent and that align with your presence. If you prefer unconventional channels like Telegram or Twitter, be ready for the manual work of building targeted lead lists – or use the database available at nReach.
Next Steps
This is just the beginning. Future guides will cover building comprehensive campaigns from scratch and mastering outreach copywriting. These resources aim to equip you with the skills and tools to successfully navigate the Web3 landscape.
For now, use this as your foundational guide. Experiment, adapt, and prioritize meaningful connections over mere transactions. Remember, in Web3 outreach, being genuine, relevant, and persistent is key.
Stay tuned for more insights and tips. Here’s to turning your outreach strategy from a daunting task into a thriving opportunity. Let’s get started!
Enjoyed the article? Connect with me on Telegram @nicmeln!
For now, use this as your foundational guide. Experiment, adapt, and prioritize meaningful connections over mere transactions. Remember, in Web3 outreach, being genuine, relevant, and persistent is key.
Stay tuned for more insights and tips. Here’s to turning your outreach strategy from a daunting task into a thriving opportunity. Let’s get started!
Enjoyed the article? Connect with me on Telegram @nicmeln!
