Web3 Prospecting Guide: How to Find B2B Leads in Web3
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Prospecting in Web3 sales is crucial. It's the gateway to filling your sales funnel with high-quality leads. In this guide, we'll break down the essentials of Web3 prospecting, making it engaging and actionable. Let's dive in.

Prospecting in Web3 involves identifying potential customers, reaching out to them, and inviting them to a discovery call. The key is to be systematic and consistent.

Prospecting in Web3 involves identifying potential customers, reaching out to them, and inviting them to a discovery call. The key is to be systematic and consistent.

Daily Commitment: Dedicate time each day to research. Even 30 minutes daily can make a difference. Identify your Ideal Customer Profile (ICP) and understand their needs.

• Ideal Customer Profile (ICP): Define the type of company or segment you want to target. Understand who benefits from your product—this could be a CEO, developer, or any relevant persona.
• Creating Lists: Use LinkedIn, CMC, blockchain ecosystem websites, and Twitter to build your list. Tools like nReach and Apollo can help scrape and compile this data.

Effective outreach is about being concise, multichannel, and consistent.

• Short and To the Point: Keep your messages under 100 words, ideally under 50. Answer "why you" and "why now" in the first line. Replace every "I" with "you" to make it about them.
• Multichannel Approach: Utilize email, LinkedIn, Telegram, Discord, and Twitter. Aim for 14 touchpoints across these channels to maximize response rates.
• Soft CTA: Close with a soft call-to-action. Instead of pushing for a meeting, aim to start a conversation. For example, "Interested in learning more?" or "Open for a brief chat?"

Creating a systematic approach helps you stay organized and efficient.

• CRM and Spreadsheets: Track your outreach and follow-ups in a CRM like nReach, HubSpot or a detailed Google spreadsheet.
• Scheduling: Plan your week with dedicated time slots for research, outreach, and follow-ups. Consistency is key.

Your messaging should be tailored and relevant.

• Personalization: Personalize each message to resonate with the recipient's challenges and opportunities.
• Follow-up Topics: Discuss the business impact of your solution, share success stories, send video messages, or provide case studies. Persistence pays off—ensure at least 14 touchpoints.

Web3 prospecting is about accuracy, consistency, and creativity. By committing to a daily routine, personalizing your outreach, and utilizing multiple channels, you can significantly improve your prospecting success.